About two-thirds of the 2 million lacrosse players in the U.S. are male; about the same proportion is between ages 13 to 34, according to the Sports & Fitness Industry Association. As it grows, its popularity is spreading beyond New England and the mid-Atlantic. The Pacific region, which includes California, Oregon and Washington, has lacrosse’s highest participation rate outside of its traditional base. The University of Denver in 2015 became the first school not on the East Coast to win the men’s national college title.
A number of broadcasters, including Comcast Corp.’s NBCUniversal, Time Warner Inc.’s Turner Broadcasting and Walt Disney Co.’s ESPN, are counting on sports like lacrosse to provide content for new direct-to-consumer services.
Tsai joins a group of NLL owners that includes Kroenke Sports & Entertainment, which also controls the Denver Nuggets, Colorado Avalanche, Los Angeles Rams and Arsenal, and Pegula Sports & Entertainment, which owns the NFL and NHL franchises in Buffalo.
The new San Diego club will begin play in the 2018-19 season at the AEG-owned Valley View Casino Center, which also houses minor league hockey’s Gulls and Major Arena Soccer League’s Sockers.
By Courtesy of Bloomberg